OUR NEXT EVENT
Tues 20 Sept 2011

AGENCY MASTERCLASS
An Insider Look at an Integrated Agency

Cambridge integrated agency Mobas will share its insights into the latest in integrated marketing communications.

Working in a variety of media from digital to advertising and branding, Mobas will give us the view from the agency side.

Speakers: Robin Bryant, Managing Director and James Wheatcroft, Director of Strategy and Branding (Mobas). We'll share some secrets about agency life, working with clients and our thoughts and opinions on the industry. Key points are:

How the agency world has developed in an ever changing climate (both economically and technologically)
Trends and future forecasting (what's the next big thing and how we make sure we know)
Roles and expertise in an agency (staff skill-sets and personalities)
Creative process - how we shape and manage the creative process
Integrated vs. specialist and big vs. small (what options are out there and what works best for specific needs?)
A day in the life of an integrated agency - showing how diverse the work and client base are
How to get the most out of the agency selection process, and how best to work with your agency